Ohouse Tag Editor UX Improvements

Persistent low-quality recommendations were driving down content quality. Customer VOC increasingly reflected this, with direct complaints such as "low-quality content gets recommended too often."

To address this, we started with the PO and DA team by asking a single question: what actually makes content "quality" content? From there, we worked together to define how that quality should be measured.

Until then, the team had operated on an implicit consensus that good content meant high-aesthetic images or well-styled, moody photos of a space. But this assumption had never been validated against what users actually sought out and stayed on.

The data told a different story. Analyzing high-performing content — content with above-average dwell time relative to views, and content that also drove cross-sell (purchase conversion) — showed that the content users responded to most wasn't simply visually striking. It combined product tags, clear and appropriately zoomed-in images, and positive reviews.

INSIGHT💡 We redefined content quality — not as how beautiful is it, but as how much useful information does it carry.

So the direction for the solution became clear: make it far easier for customers to include this "useful information" — product tags, zoomed-in shots, reviews — than it currently was.

The first thing we needed to pin down was exactly where customers were getting stuck while entering this information. We ran a survey with a panel, and the main pain points were these.

a. It's cumbersome to go back and forth between editing apps to correct photos.

b. It's annoying to search and enter the same product every time.

c. It is difficult to distinguish between photos taken from various angles in my album.

d. I don't think there's a proper sorting option for the picture of the bowl.

1. One-click input of product tag:

The idea was that most users who uploaded content more than once entered duplicate product tags. It retrieves a list of recently tagged or purchased products and allows you to enter product information with one click.

2. Improved body writing usability

To increase the convenience of writing the text, the description input area has been expanded. By entering hashtags and recommending related hashtags using inline text, we improved input usability as an auxiliary method to improve content classification and recommendation accuracy.